Spec brand system for a publication, applied end to end

Spec work, not commissioned. A brand system built for a stand-in publication from the lines of a listing, then applied across the pages the listing names. The visual direction is the client's input, so everywhere it would appear this carries a labeled slot instead of an invented one.

Live demo: https://demos.mc.mightyhouseinc.com/q27rp2eo-pub-brand/ Guidelines: https://demos.mc.mightyhouseinc.com/q27rp2eo-pub-brand/brand.html Asset pack: https://demos.mc.mightyhouseinc.com/q27rp2eo-pub-brand/assets.html Pages: https://demos.mc.mightyhouseinc.com/q27rp2eo-pub-brand/pages.html Welcome and subscribe: https://demos.mc.mightyhouseinc.com/q27rp2eo-pub-brand/email.html

What it has, line by line from the listing

Guidelines as rules: type scale, color tokens with where each is allowed, spacing scale, mark and clear-space rules.

An asset pack with every file named, sized, formatted and placed, at the platform's own published dimensions.

The publication header at the real wordmark ratio with clear space applied.

An About page laid out block by block, ending with a subscriber block.

A Start Here page as an ordered path for a first-time reader.

The welcome letter with one action, and the subscribe blocks for each place they appear.

The schedule to the deadline, with hours against each step.