Spec audit: publication conversion checks and roadmap by Vincent L. AndersonSpec audit: publication conversion checks and roadmap by Vincent L. Anderson

Spec audit: publication conversion checks and roadmap

Vincent L. Anderson

Vincent L. Anderson

Spec work, not commissioned. A conversion audit run on a stand-in publication, built only from the lines of a listing. Every name, number and date is a labeled slot; no real publication's data is in it.
What it has, line by line from the listing
Every surface from landing page to paid tier, scored, each check stating what makes it pass.
Each failing check written as problem, fix, reason and owner.
The fixes sequenced, each with its effort and the effect it can have.
The checks worth re-running monthly, each with the number at which to act again.
The subscriber funnel counted at every step, visitor through to paid.
Overview
Overview
The checks
The checks
Roadmap
Roadmap
Keeping it
Keeping it
Like this project

Posted Oct 23, 2026

Spec work, not commissioned: every surface between a visitor and a paid subscriber scored against a stated pass condition, each failure written as problem, fix, reason and owner, then sequenced into a roadmap with the monthly checks that keep it from decaying.