Spec review desk: three worked marketing reviews with reasons by Vincent L. AndersonSpec review desk: three worked marketing reviews with reasons by Vincent L. Anderson

Spec review desk: three worked marketing reviews with reasons

Vincent L. Anderson

Vincent L. Anderson

Spec work, not commissioned. Three worked reviews on stand-in assets, built only from the lines of a listing. Every subject line, number, name and date is a labeled slot; nothing here is a real client's material.
What it has, line by line from the listing
An email before and after, with every change to the subject line, body and call to action set beside its reason.
Two options scored on the same tests, with a verdict and why the other one lost.
A pre-launch checklist run over a campaign, each finding written as problem, fix, reason and owner.
One scoring scheme across all three, so results are comparable between tasks.
A single return format, designed so a finding can be actioned without a meeting.
Overview
Overview
Email polish
Email polish
Option comparison
Option comparison
Pre-launch review
Pre-launch review
Like this project

Posted Oct 22, 2026

Spec work, not commissioned: an email polish, an option comparison with a verdict, and a pre-launch campaign review, each scored against the same tests and written as problem, fix, reason and owner.