Spec build: a Kajabi author site and book launch funnel by Vincent L. AndersonSpec build: a Kajabi author site and book launch funnel by Vincent L. Anderson

Spec build: a Kajabi author site and book launch funnel

Portfolio project
Vincent L. Anderson
Spec work, not commissioned. An author site and book launch funnel built only from the lines of a listing. Cover art, headshots, headlines and copy are labeled slots for the author's own; where the listing gave no prices and no reader quotes, those sections are empty rather than filled with invented text.
What it has, line by line from the listing
An author home page at chipfranks.com as the hub, with a card for each book.
A book page with the cover, the description and the buy control for Amazon/KDP.
The opt-in form for the free 30-day starter kit, and the message that follows it written out as a row.
One master podcast page and a copy at each address, so a later interview is a duplicate and a slug.
The welcome sequence as a table, each row with the time it sends; the subjects stay the author's.
The structure of the reader community Lifelines: its spaces and one access group for each space.
A readiness table: every page at three widths with no sideways movement, and every link resolving.
A plan to November 10 in seven steps, each with a date and a result, finishing before November 17.
What the author supplies, what is in the price and what is not, on the page rather than in a message.
The pages are rendered from the same Liquid files as the uploadable theme, so the preview is the build and not a picture of one.
Author home page
Author home page
The plan to the launch date
The plan to the launch date
Podcast pages from one master template
Podcast pages from one master template
Welcome sequence and community structure
Welcome sequence and community structure
What is tested before the launch date
What is tested before the launch date
The home page on a telephone
The home page on a telephone

0 likes · 0 views · Oct 28, 2026

Spec work, not commissioned: an author home page, a book page, a lead-magnet opt-in, a master podcast page copied per interview, the welcome-sequence and community tables, a readiness check and a plan to the launch date, with the Kajabi theme the pages are rendered from.

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