MasterCraft: Bridging the Gap Between Social Engagement and Skill Acquisition

Busola Rosemary Falope - Product Designer

Ediongsenyene Inokotong - Software Engineer

Unemployment remains a pressing issue globally, impacting individuals, communities, and economies. Many individuals possess the potential to acquire valuable vocational skills but lack the resources, motivation, or engagement to commit to traditional learning methods. Social media platforms, while popular, often provide distractions and hinder focused learning.

MasterCraft was born from the vision of empowering individuals to overcome unemployment challenges. We saw many unemployed people, those who had some vocational skills but were not able to earn enough to cater for their needs. We also noticed that these same set of people could learn a skill if given a chance but they would not commit themselves to this since they spent a good part of their day on social media platforms like YouTube, Instagram, Facebook, TikTok, and the likes. Platforms like Udemy, Skillshare, Coursera etc would be what they need to learn and acquire the skills required to earn for themselves.

Witnessing these struggles of those with underutilized skills in the community, we sought to create a solution that bridges the gap between social engagement and skill acquisition.

MasterCraft is a unique learning platform that combines the engaging features of popular social media applications with the focused learning approach of vocational skills training. This innovative approach aims to:

Increase accessibility: Provide a user-friendly and familiar platform for individuals to access skill-building resources.

Enhance motivation: Leverage social interaction and gamification elements to promote engagement and sustained learning.

Bridge the skills gap: Offer a diverse range of vocational skills courses, catering to various interests and career aspirations.

MasterCraft has the potential to:

Empower individuals: Equip individuals with the skills needed to gain employment and achieve financial independence.

Revitalize communities: Contribute to a reduction in unemployment rates and stimulate economic growth.

Foster social change: Promote a culture of lifelong learning and skill development.

The journey thus far has been both challenging and rewarding. We meticulously designed 32 user-friendly screens for the mobile application using Figma, ensuring an intuitive and engaging experience. Now, we stand at the threshold of the development phase, poised to bring MasterCraft to life using cutting-edge tools like Flutter, React Native, Kotlin, and Swift.

This journey has been a continuous learning experience, reminding us of the crucial role user feedback plays in shaping a successful product. We understand that diverse needs require tailored solutions, and we are committed to actively seeking user input and iterating on the design to ensure MasterCraft effectively addresses the challenges faced by individuals seeking to acquire valuable vocational skills.

MasterCraft presents a compelling solution to bridge the gap between social engagement and skill acquisition. With its innovative approach, potential for widespread impact, and dedicated development team, MasterCraft is poised to empower individuals and communities around the world.