The logo was specially designed to highlight the three dimensions of 3D printing, the tree. Since the customer base is large, the main logo was used in black and white in an organic tone. Instagram usage was also tested in terms of accessibility (visibility of each element of the logo).In addition, colorful variations for different uses for sales and marketing purposes (such as shipping box sticker, thank you note, etc.) are available with prototypes on the following pages.

Tree D is an online 3D printing store brand. Even though it uses plastic, it has an organic style that is close to nature, as the brand name suggests. For this reason, the color palette consists of organic colors in order to enliven the brand identity and symbolize naturalness. Colors were also chosen to be functional, as the photo background of each store item can be different, causing inconsistency in the Instagram feed. For this reason, it is recommended to use these colors as background colors on Instagram. (There are examples below.)