K-Soft Corporate Software Landing Page & Brand Identity

Pinar Bahar

Brand Designer
Brand Strategist
Web Designer
Background and Legacy
K-Soft is a dynamic software development company specializing in delivering tailored, innovative solutions that empower businesses to thrive. With over 8 years of experience, the company focuses on creating custom software that meets the unique needs of startups, mid-sized companies, and enterprises looking to modernize. Commitment to clear communication, dependable delivery, and client-centric focus ensures every project exceeds expectations, helping businesses streamline operations and stay ahead in the digital landscape. K-Soft believes in building long-term partnerships through trust, innovation, and continuous improvement. Behind the concept The "K" lettermark I designed is inspired by the inner workings of a cable, symbolizing the magic of physics and technology, particularly software. It draws from the futuristic essence of 1980s technology, creating a visual link that reinforces K-Soft's expertise and confidence in delivering cutting-edge solutions in the software industry. During our discovery call, the client mentioned their favorite brands: Microsoft and Tesla. This brand identity blends the innovative spirit of 1980s Microsoft with the boldness of SpaceX, capturing both a forward-thinking and adventurous vision for the future.
Deliverables: Creative Direction, Brand Strategy, Visual Identity, Landing Page
Client: K-Soft, Ukraine
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