Caitlin Wiig • Public Relations & Influencer • Brand Design

Caitlin Wiig, with sophistication & youthful charm, effortlessly merges freshness, professionalism, success, & elegance. Tailored primarily for the dynamic fashion & beauty industry, Caitlin Wiig offers specialised services as a contractor in public relations, brand strategy, marketing, & content creation. She embodies a unique blend of professionalism & vibrant energy, catering to a diverse audience with tailored solutions to elevate.

Project Brief: • Professional • Youthful • Fresh • Successful

Deliverables: • Logo • Typography Suite • Colour Scheme • Pattern Design • Business Cards • Proposal Booklets • Brand Gifs & Stickers • Social Media Proposal

Design Notes: • Embraces a vibrant colour scheme inspired by the client’s childhood bedroom, radiating the joy & youthfulness she identifies with.

• Editorial fonts evoking the Fashion & Beauty Industry the client works in. It also guarantees a professional appearance across all brand materials.

• Logo Design stacked & aligned for a condensed aesthetic to fit into clients social media profile pictures. The Logo also features a creative touch, (like her Services) with the ’T’ for added distinction.

• Her Deliverables are designed, with simplicity. Her Pattern design introduces a unique visual language. A collection of gifs and stickers enhances the brand’s online presence, creating a cohesive and engaging experience across all her platforms.