Blur Mobile Laser Clinic • Brand Design

Blur is a Mobile Laser Clinic for Men. As a male run business, Blur’s focus extends beyond tattoo removal to even include facial laser treatments. Redefining personal grooming. With their mobile clinic, efficiency and client convenience take centre stage, eliminating the need for multiple appointments.

Project Brief: • Masculine • Gradients • Dissolving • Typography

Deliverables: • Logo • Colour Scheme • Typography Suite • Pattern • Gradient Image • Business Cards • Price List • Social Media

Design Notes: • The chosen palette is a vibrant interplay of contrasting orange and blue hues, purposefully bright enough to cut through the darkness of the main colour, black.

• The deliberate larger spaces between letters serves as a visual nod to the nature of the laser device - how it zaps in action.

• Dynamic motion was created in the logo with pixels. These pixels symbolise the intricate pigmentation found in tattoos. Portraying the dissolution of ink from the business’s services. 

• The gradient design evokes imagery of gentle rays, like those from a laser.