Brand Design for a Modern Art Museum
THE ARTISTIC NEXUS
About the Brand
The Artistic Nexus is more than just a collection of art. It is art itself. A collection of contemporary art pieces do not make an exhibit, only after the purposeful arrangement and masterful planning can the viewing of such masterworks be perfected. And that is exactly what The Artistic Nexus provides to all who are ready to open their mind...
Brand Personality
Contemporary
B&W
Geometric
Abstract
Clean
Minimalistic
The reasoning behind the Designs
The company behind the Nexus wanted to create an air of mystery and a futuristic vibe. In combination with this, and of course wanting to convey the contemporary nature of the exhibits, I created abstract visuals and a cryptic feel in the visuals. The colour palette also adds to the futuristic aesthetic.
To drive home the futuristic style, I also created a custom font for the brand visuals. It takes the place of a headline font, while a normal Sans Serif font is used for block text.
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Posted Jan 8, 2024
Created a complete brand package for a contemporary museum, including logo, custom type and identity, cementing brand image and driving visitors as a result.
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