Product Design ( App ) : Your Online Hub for Automotive Parts

Malik Amdrous

UX Designer
Product Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma

IT ALL STARTS WITH A DREAM ..

Startup Briefing: Online Spare Parts Marketplace

Overview

Our startup aims to address the current gap in the market due to the absence of online dealerships in Tunisia. This lack of access creates significant barriers for consumers seeking spare parts for their vehicles, contributing to ongoing issues such as rising prices and limited availability.

Problem Statement

Consumers in Tunisia face persistent challenges when it comes to finding affordable and accessible spare parts. The current landscape is hindered by traditional dealerships that do not offer online purchasing options, leading to increased costs and frustration for consumers.

Market Opportunity

Tunisia presents an ideal environment for the launch of this startup, given its growing internet penetration and increasing demand for convenient online shopping solutions. By establishing an online platform for spare parts, we can directly address consumer needs while positioning ourselves to capture a significant market share.

Solution

Our online marketplace will provide a streamlined, user-friendly platform for consumers to easily browse, compare, and purchase spare parts at competitive prices. By partnering with local suppliers and dealerships, we will ensure a diverse inventory that meets the demands of the market.

Goals

Enhance Accessibility: Create a one-stop shop for consumers to find and purchase spare parts online.

Reduce Prices: Leverage online sales to offer competitive pricing, making spare parts more affordable for consumers.

Build Trust: Establish a reliable and transparent platform that fosters trust between consumers and suppliers.

Testing

First UI testing
First UI testing
Second UI testing
Second UI testing

Alpha version

UI Improvements and Vision for Integration

Initially, the user interface (UI) of our platform was characterized by a dark design that hindered usability and user engagement. Recognizing the need for a more inviting and user-friendly experience, we revamped the UI to feature a lighter color scheme. This change not only enhanced visibility and accessibility but also created a more welcoming environment for users, allowing them to navigate the platform effortlessly.

As we refined the UI, I began to broaden my perspective on the possibilities of our platform. Given the increasing connectivity of modern vehicles, I envisioned a more innovative solution: integrating our software directly into cars. This integration would enable the vehicle to automatically detect damaged parts and recommend the best replacement options at competitive prices. By leveraging the car's connectivity, we can provide users with real-time insights and personalized recommendations, simplifying the repair process and enhancing overall convenience.

This dual approach enhancing the UI for an optimal user experience while exploring integration with connected vehicles positions our startup to meet the evolving needs of consumers in the automotive market. By providing a seamless connection between users and their vehicles, we aim to revolutionize the way spare parts are accessed and purchased, making the process faster, smarter, and more efficient.

Design system

Thank you for scrolling!

Partner With Malik
View Services

More Projects by Malik