Diverses - creative campaign

Challenge: Communicate Women's Day in a women's shopping center in a different way and without falling into clichés.



Insight: There is no flag that represents female diversity.



Big Idea: Create a flag based on skin tones to which all women in the country could make a pledge to their femininity and diversity.



Role: Creative and Art Director.

Client: Pereira Plaza.



The flag

Mailing

Applications