Diverses - creative campaign
Maria Paula Laguna
Challenge: Communicate Women's Day in a women's shopping center in a different way and without falling into clichés.
Insight: There is no flag that represents female diversity.
Big Idea: Create a flag based on skin tones to which all women in the country could make a pledge to their femininity and diversity.
Role: Creative and Art Director.
Client: Pereira Plaza.
The flag
Mailing
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Posted Apr 20, 2023
Creation of a flag based on skin tones to which all women in the country could make a pledge to their femininity and diversity.
