Ukumarí Spokespeople. - Creative Advertising
Maria Paula Laguna
Challenge: Due to the presidential elections in Colombia, a law was passed to eliminate all zoos. We want to communicate that we are a biopark and will not leave the animals stranded.
Insight: There are more than 14,000 comments on Google about Ukumarí saying that the animals are well taken care of.
Big Idea: Communicate the 6 pillars of animal welfare reflected in each comment and change the conversation with Change.org
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Posted Apr 20, 2023
Due to the presidential elections in Colombia, a law was passed to eliminate all zoos. We want to communicate that we are a biopark.
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