Ukumarí Spokespeople. - Creative Advertising
Maria Paula Laguna
Challenge: Due to the presidential elections in Colombia, a law was passed to eliminate all zoos. We want to communicate that we are a biopark and will not leave the animals stranded.
Insight: There are more than 14,000 comments on Google about Ukumarí saying that the animals are well taken care of.
Big Idea: Communicate the 6 pillars of animal welfare reflected in each comment and change the conversation with Change.org
Key Visual
Posters
City Ad
Like this project
Posted Apr 20, 2023
Due to the presidential elections in Colombia, a law was passed to eliminate all zoos. We want to communicate that we are a biopark.
Likes
0
Views
2
Being always there means... - Institutional Ad
Community Management
More First-Year than... - Digital campaign
Loving You is Taking Care of You. - Instagram ad