Ukumarí Spokespeople. - Creative Advertising
Maria Paula Laguna
Social Media Strategist
Art Director
Creative Writer
Challenge: Due to the presidential elections in Colombia, a law was passed to eliminate all zoos. We want to communicate that we are a biopark and will not leave the animals stranded.
Insight: There are more than 14,000 comments on Google about Ukumarí saying that the animals are well taken care of.
Big Idea: Communicate the 6 pillars of animal welfare reflected in each comment and change the conversation with Change.org
Key Visual
Posters
City Ad
