Being always there means... - Institutional Ad
Maria Paula Laguna
Marketing Strategist
Business Strategist
Creative Writer
Asana
Google Slides
Challenge: There is a feeling among consumers that the customer service offered by the natural gas brand is not efficient. We need to communicate that we are always there.
Big Idea: Use elements of gigantism, such as optical illusions, to show that they are a network of people working even when they are not seen.
Role: Copywriter.
Key Visual
Endomarketing
