Loving You is Taking Care of You. - Instagram ad
Maria Paula Laguna
Social Media Strategist
Art Director
Content Writer
Instagram
Silk
Challenge: Communicate on Valentine's Day without falling into stereotypes.
Trend: Self-love becomes the strongest trend of 2022 and also aligns with brand values.
Big Idea: Simulate a Tinder match with yourself.
Role: Creative Director.
Client: Silk.
