More First-Year than... - Digital campaign
Maria Paula Laguna
Challenge: Communicate the arrival of new students to the university in a way that connects with them.
Big Idea: Create content with typical mistakes that a new student makes.
Results: We increased interactions with the profile by 200%.
Role: Creative and Art Director.
Client: Universidad Libre de Pereira.
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Posted Apr 20, 2023
Challenge: Communicate the arrival of new students to the university in a way that connects with them.
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