In everybody's mouth - Creative campaing
Maria Paula Laguna
Brand Strategist
Marketing Strategist
Creative Writer
In everybody's mouth.
Challenge: Communicate an innovation center in one of the most important cities in Colombia, positioning it as disruptive and creative.
Big Idea: Use Chupa Chups-type palettes to paint tongues and say that with Ruta N, innovation is on everyone's lips.
Role: Creative and Art Director.
Client: Ruta N
KEY VISUAL
BTL
DIGITAL
