In everybody's mouth - Creative campaing
Maria Paula Laguna
In everybody's mouth.
Challenge: Communicate an innovation center in one of the most important cities in Colombia, positioning it as disruptive and creative.
Big Idea: Use Chupa Chups-type palettes to paint tongues and say that with Ruta N, innovation is on everyone's lips.
Role: Creative and Art Director.
Client: Ruta N
KEY VISUAL
BTL
DIGITAL
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Posted Apr 20, 2023
How to communicate the disruption in a different way? Use palettes to paint tongues and say that with Ruta N, innovation is on everyone's lips.
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