I started with the logo design, then created the packaging design, brochures and other printed marketing material. I also did the web design and development for the e-commerce website (powered by WooCommerce). I made the wireframes in Illustrator, designed the pages in Figma and created the WordPress theme with PHP, SASS and Javascript. The goal was to have full control of the code and improve performance by avoiding the loading of third party CSS and Javascript libraries.