Visual Identity GRYM Studio

For UL-UX Studio, I crafted a modern and meaningful logo for GRYM also created branding identity with Logo design, Logo Animation, Social media and Icon Design for a UX and product design agency working within the DeFi and BaaS sectors. I explored two distinct moodboards to capture the brand’s values—safety, growth, community, and tech-forward thinking. The first concept features an emblem-style logo using the Kanit font, with a shield symbolizing protection and a KPI-inspired checkmark inside the letter Y. The second concept takes a more pictorial approach using the Red Hat Display font, integrating a growth graph and dynamic slices through both the shield and lettering to emphasize innovation and progress.

Both directions are built around GRYM’s bold personality, using a vibrant greenish teal for growth and KPI focus, balanced with a sleek dark blue-gray to convey trust and professionalism. These concepts reflect GRYM’s commitment to security, user-centric design, and continual improvement—aligned with the brand’s core values of efficiency, scalability, and community.