Neo Shine Social media, icon, & packaging design

2024 | Branding & Packaging Design for UL-UX Studio

Neoshine is a jewelry brand that embodies both luxury and approachability, blending edgy aesthetics with soft, inviting elements. The brand’s identity is defined by dark green and soft green with typography (Darker Grotesque) and modern readability (Poppins).

My Role

For this project, I was responsible for crafting a cohesive and elegant brand experience through:

- Logo Animation

- Branding Book – Establishing visual identity guidelines to ensure consistency across all brand touchpoints. - Social Media Templates – Designing engaging and stylish templates for Fun Facts, Testimonials, Featured Products, Sales, Behind-the-Scenes, User-Generated Content, and Event Announcements. - Icon Design – Creating a refined set of icons for Instagram highlights and other branding applications. - Pattern & Background Design – Developing sophisticated patterns and textures that enhance the brand’s visual appeal. - Packaging Design – Designing a premium Mailer Box and Gift Box with Ribbon, ensuring a luxurious unboxing experience.

- Logo design by my colleague at UL-UX Studio.

This project was a deep dive into creating a seamless blend of luxury and warmth, making fine jewelry feel both aspirational and accessible.