Project Overview

Lean wanted to respond swiftly to new Open Banking regulatory guidelines by the Saudi Central Bank by publishing and promoting a whitepaper. The goal was to only interpret the regulations but also offers Lean's expert insight and position the company as a thought leader in the industry.

The primary objective was to launch this whitepaper quickly, becoming the first Open Banking platform to provide detailed and valuable insights in the region.

The project also included planning and executing a comprehensive launch campaign to ensure the whitepaper reached the targeted audience effectively, including financial institutions, fintech companies, regulatory bodies, and other stakeholders.

Developed a multi-channel marketing strategy to promote the whitepaper, leveraging various platforms to reach a diverse audience. This strategy included email campaigns, social media outreach, press releases, and LinkedIn influencer marketing.

Selected prominent LinkedIn influencers in the KSA Open Banking and financial services sectors, focusing on key regional players who have a significant following and influence with the selected audience.

Partnerships and Collaboration: Collaborated with these influencers to share insights from the whitepaper, leveraging their platforms to reach a broader audience. This included co-authoring posts, hosting LinkedIn Live sessions, and engaging in discussions about the new regulations and Lean's insights.

Target Audience Engagement: Used LinkedIn's targeting tools to ensure posts reached specific segments, such as financial institutions, fintech companies, and regulatory bodies, enhancing the whitepaper's visibility among key stakeholders.

Content Amplification: Amplified the reach of the whitepaper through sponsored content and LinkedIn ads, ensuring it was seen by decision-makers and industry leaders in the target regions.

Utilized Lean’s existing network and partnerships to distribute the whitepaper, including webinars, industry forums, and direct outreach to targeted companies. This approach ensured that the whitepaper reached the intended audience efficiently and effectively.

Set up analytics to measure the campaign's effectiveness, including download rates, engagement metrics on LinkedIn and other platforms, and feedback collection from both influencers and their followers. This data helped assess the impact of the campaign and informed future strategies

Achieved over 1,500 downloads of the whitepaper within the first week of release.

Generated a sales pipeline valued at $650,000 in Annual Recurring Revenue (ARR).

Increased website traffic by 300%.