Project Overview

Lean faced challenges with website visitors experiencing confusion upon arrival, leading to a need for clearer communication and messaging. The messaging did not clearly communicate how the company’s products fit into the broader market landscape of Open Banking. This lack of clarity hindered user understanding of Lean's core benefits and product concepts, impacting engagement and conversion rates.

The company sought to update its website to better align with the evolving market integration of Open Banking platforms, particularly focusing on a use case value-based approach for Data and Payments APIs.

The primary task was to update the website's messaging and visual branding to align with a more use case-driven, value-based approach. This involved:

Revising the website's content to better reflect how the market engages with Open Banking platforms, specifically through Data and Payments APIs.

Simplifying the visual brand to more effectively communicate Lean’s core benefits and product concepts.

Enhancing the website's functionality and integrating key back-office systems to improve overall user experience and operational efficiency.

Conducted workshops to align the team on Lean's core value propositions and key messaging points. This helped in crafting a coherent narrative that resonated with both internal stakeholders and the target market.

Gathered insights from both internal teams and external stakeholders to understand the market's needs and expectations. This research informed the new messaging strategy, ensuring it was relevant and compelling.

Performed a comprehensive SEO audit to identify areas for improvement. Developed a strategy to enhance keyword rankings and increase organic traffic, targeting specific keywords related to Open Banking, Data APIs, and Payments APIs.

Revamped all website copy, from the homepage to industry-specific pages, to reflect the new messaging. The copy was crafted to be clear, concise, and focused on highlighting the practical benefits of Lean's solutions.

Collaborated closely with a visual designer to refresh the website's visual identity. This included updating the design elements to align with the new messaging, creating a cohesive and visually appealing experience.

Transitioned the website to Webflow, a modern CMS platform, to improve content management capabilities. This migration included adding a blog feature, enhancing the site’s ability to publish relevant content regularly.

Integrated essential tools like Hubspot and Google Analytics to streamline marketing and analytical processes. This synchronization ensured seamless data flow and more effective tracking of website performance.

The new website effectively communicated Lean’s core benefits and product concepts, setting a consistent standard across all product marketing and sales enablement materials.

Within the first month post-launch, website traffic increased by 40%, indicating improved engagement due to clearer messaging and better SEO performance.

Over three months, the number of visitors converting to contact form submissions nearly doubled, demonstrating the effectiveness of the new messaging and visual design in driving user action.