A multi-channel content campaign targeting lenders in KSA
An end-to-end thought leadership campaign targeting enterprise accounts in KSA.
Marketing Strategist
Product Marketer
Content Creator
Instantly
Unbounce
Webflow
Website redesign for a leading Open Banking Platform in MENA
Tom orchestrated a website redesign which involved revamping the entire product messaging to reflect a use case value-based approach.
Marketing Strategist
Product Marketer
Figma
Webflow
GTM strategy targeting enterprise accounts for a Digital Bank
Outbound strategy and execution targeting selected accounts using email marketing and personalized LinkedIn outreach.
Marketing Strategist
Product Marketer
Sales-Driven Marketing
Apollo
Clay
LinkedIn Sales Navigator