3S Money, a leading international payment service provider, sought to expand its client base by targeting companies involved in P2P alternative investments. Recognising the unique needs and potential of this niche market, 3S Money aimed to establish itself as a preferred banking partner in this space.

The primary objective was to launch a bespoke Go-To-Market (GTM) strategy to specifically target P2P alternative investment companies. This strategy aimed to position 3S Money's services as essential for these businesses, leveraging tailored messaging and targeted outreach to engage potential clients effectively.

Conducted detailed research on each target company to understand their specific needs, challenges, and potential synergies with 3S Money’s services. This research informed the creation of personalized outreach materials.

Oversaw the efforts of a Business Development Representative (BDR) and a senior sales executive to ensure a cohesive approach. This included setting clear goals, providing guidance, and facilitating coordination between the team members to maximise outreach effectiveness.

Developed customised presentations for each target company, highlighting how 3S Money’s offerings could meet their unique needs in the P2P alternative investment sector. These presentations were tailored to resonate with each company's specific pain points and business goals.

Successfully implemented an automated LinkedIn outreach strategy, enabling efficient and scalable engagement with potential clients. This approach included personalised messaging, follow-up sequences, and analytics tracking to optimise response rates.

Crafted a compelling value proposition for the P2P alternative investment companies, emphasising how 3S Money's financial services, such as multi-currency accounts and efficient cross-border payments, could enhance operational efficiency and support growth.

Created a suite of sales enablement tools, including detailed FAQs, objection handling guides, and comparative analyses of competitive offerings. These tools equipped the sales team with the necessary resources to effectively communicate 3S Money's advantages.

Achieved a 35% LinkedIn reply rate (benchmark average around 10-20%), significantly exceeding industry benchmarks for cold outreach. This high level of engagement indicated strong interest and receptiveness from the target audience.

The targeted outreach and personalized presentations generated a substantial pipeline of qualified leads. The initial engagement led to several high-value meetings and proposals, with a conversion rate that reflected the effectiveness of the personalized approach.

The automated LinkedIn outreach and sales enablement tools significantly improved the efficiency of the sales team, allowing them to focus on high-potential leads and close deals more effectively.