Revitalized a traditional business for younger audiences, resulting in 10K+ followers and a 4.32% engagement rate. Created high-quality designs aligning with brand identity and customer preferences, breathing new life into the classic establishment.

Ibu Samino Rib's Soup, an iconic Indonesian restaurant, has been serving authentic traditional cuisine for decades. Their signature low-fat oxtail soup, prepared through a unique triple-boiling process, has made them a culinary landmark. This innovative approach to a classic dish sets Ibu Samino apart in the competitive restaurant industry.

Despite its long-standing reputation, Ibu Samino faces modern challenges in customer acquisition and retention. Their traditional word-of-mouth marketing has resulted in an aging customer base, while younger generations remain largely untapped. This demographic shift has led to declining sales, necessitating a robust digital marketing strategy.

Ibu Samino seeks to expand its market reach through effective social media management. The primary goals are:

Establishing a strong social media presence

Competing effectively in the digital marketplace

Attracting a younger, more diverse customer base

With the restaurant's operational demands taking priority, Ibu Samino recognizes the need for professional social media management services to achieve these objectives.

Based on a comprehensive needs analysis, our social media management strategy focuses on:

Audience Expansion: Targeting a broader, younger demographic through strategic content creation and distribution.

Instagram Optimization: Leveraging Instagram's features to maximize brand visibility and engagement.

Content Strategy:

Community Building: Fostering active engagement with followers to build a loyal online community.

Brand Education: Developing campaigns to highlight Ibu Samino's unique selling points and health benefits, reshaping perceptions of traditional cuisine.

Performance Tracking: Utilizing analytics tools to measure KPIs and continuously refine our social media management approach.

By implementing these social media management tactics, we aim to revitalize Ibu Samino's brand presence, bridge generational gaps, and solidify its position in the digital culinary landscape. Our comprehensive social media services will transform Ibu Samino's online presence, driving engagement, increasing brand awareness, and ultimately boosting foot traffic and sales.

Canva — Graphics Editing & Analytics Presentations

Cap cut — Video editing

Adobe Premiere Pro — Video editing

Adobe Ilustrator — Graphics editing

Notion — Project Management

Google Sheet — Content planning

Instagram — Posting & Analytics

Google Drive — File Storage

Social Media Management

Instagram Post

Reels or Short Video Format Post

The client wants to invite food influencers to visit their restaurant, which they have already done. We recycle the content from these influencers' visits to Ibu Samino's Restaurant to boost impressions and engagement. We aim to show the audience that Ibu Samino's isn't a new restaurant with standard taste. Instead, we want to emphasize that Ibu Samino's Restaurant is the most authentic and traditional establishment, having served food for many years.

User Generated Content Post

We blend influencer content with educational material to showcase the restaurant's added value. Our content strategy aims to highlight the quality and unique aspects of our cuisine. By educating our audience about our food's attributes, we hope to appeal to their specific preferences and needs. Our goal is for customers to choose Ibu Samino's based on their personal tastes, confident in the knowledge that our food consistently offers high quality and authentic flavors.

High Consistency Visual Branding

Right now, we're still teaming up to create an even bigger splash with a wider audience. We're crossing our fingers that this awesome collaboration keeps rolling, spreading good vibes all around. The dream is to keep this partnership going strong, dishing out benefits left and right like we're handing out free samples at a food fair!

Feeling overwhelmed by your online presence? We've got a secret sauce that'll make your socials sizzle! Hand over those accounts to us, and watch the magic happen. We're talking engagement through the roof, metrics that'll make your head spin, and a community-focused strategy that's as unique as your brand's fingerprint. 🚀

Our design wizards are ready to whip up eye-catching content that'll stop scrollers in their tracks. And don't worry, we're all about collaboration - you call the shots, we bring the pizzazz!

Why stress when you can impress? Let us handle the social media hustle while you focus on what you do best. After all, your time and sanity are precious!