We took the leap to digitize a business that was a bit hesitant about digital marketing 😅. But guess what? We managed to boost the engagement rate from 0% to 5% in just three months! 🚀 This was all thanks to posting reels and short videos daily, which really upped our impressions and reach 📈.

Ruang Pilar is a company that specializes in design and construction. They help their clients by providing design consultation and bringing their ideas to life as buildings. Ruang Pilar works with both businesses (B2B) and individual homeowners (B2C). Right now, Ruang Pilar is focused on expanding their business in East Java, Indonesia, but they're also open to taking on projects outside of that area.

The owner of Ruang Pilar initially believed that their business or industry didn't need any digital presence. They were of the mindset that word-of-mouth and the quality of their work would be enough to sustain their business. We presented them with the results achieved by competitors in the same industry, who were able to attract clients and customers from unexpected sources through digital channels. This eventually convinced the owner to try promoting their business on social media.

Now, Ruang Pilar is looking to expand its market reach through effective social media management. The primary goals are:

Establishing a strong social media presence

Attracting new clients or potential buyers online

Generating new leads

With the demands of running a design and construction business taking priority, Ruang Pilar recognizes the need for professional social media management services to achieve these objectives.

Based on a comprehensive needs analysis, our social media management strategy focuses on:

Social Media Audit: Before starting our work, we always conduct a social media audit to assess and understand the existing conditions of our client's social media campaigns and digital marketing conditions.

Audience Expansion: Targeting a broader, younger demographic through strategic content creation and distribution.

Social Media Optimization: Leveraging social media channel features to maximize brand visibility and engagement.

Content Strategy:

Community Building: Fostering active engagement with followers to build a loyal online community.

Brand Education: Developing campaigns to highlight Ibu Samino's unique selling points and health benefits, reshaping perceptions of traditional cuisine.

Performance Tracking: Utilizing analytics tools to measure KPIs and continuously refine our social media management approach.

Ads Marketing:

By implementing these social media management tactics, we aim to revitalize Ruang Pilar's brand presence, bridge any gaps between traditional and modern marketing, and solidify its position in the digital design and construction landscape. Our comprehensive social media services will transform Ruang Pilar's online presence, driving engagement, increasing brand awareness, and ultimately attracting new clients and business opportunities.

Canva — Graphics Editing & Analytics Presentations

Cap cut — Video editing

Adobe Premiere Pro — Video editing

Adobe Ilustrator — Graphics editing

Notion — Project Management

Google Sheet — Content planning

Instagram — Posting & Analytics

Google Drive — File Storage

We are managing three social media channels for Ruang Pilar. We're helping to grow their audience across different platforms, tailoring campaigns to suit each one.

After a long discussion, we decided not to focus on optimizing or posting graphic content across all social media channels. Based on the objectives we agreed on earlier, our main goal is to reach as many new audiences as possible. The most effective way to achieve this is by using reels or short videos, which will be posted on TikTok.

For the past three months, we focused on posting short videos on Instagram and TikTok. This effort yielded excellent results on both platforms. On Instagram, we increased the engagement rate from 0% to 5%, gained more followers, and boosted impressions and reach. Meanwhile, on TikTok, several of our videos went viral and made it to the FYP (For You Page).

In addition to showcasing their work and projects to attract new clients, Ruang Pilar also wants to share content that provides added value to their audience.

Right now, we're still teaming up to create an even bigger splash with a wider audience. We're crossing our fingers that this awesome collaboration keeps rolling, spreading good vibes all around. The dream is to keep this partnership going strong, dishing out benefits left and right like we're handing out free samples at a food fair!

Feeling overwhelmed by your online presence? We've got a secret sauce that'll make your socials sizzle! Hand over those accounts to us, and watch the magic happen. We're talking engagement through the roof, metrics that'll make your head spin, and a community-focused strategy that's as unique as your brand's fingerprint. 🚀

Our design wizards are ready to whip up eye-catching content that'll stop scrollers in their tracks. And don't worry, we're all about collaboration - you call the shots, we bring the pizzazz!

Why stress when you can impress? Let us handle the social media hustle while you focus on what you do best. After all, your time and sanity are precious!