Short Video & Reels Content Creation | Ruang Pilar

Muhammad Rinaldi Suryanto

Social Content Design
Video Editor
Content Creator
Adobe Premiere Pro
CapCut
Instagram

Highlight of Work 💥

Making a short video for Tiktok and Instagram Reels every day, every month, and every year. Give a big impact to account impression and reach grow and attract some of followers.

About Brand 🫵

Ruang Pilar is a company that specializes in design and construction. They help their clients by providing design consultation and bringing their ideas to life as buildings. Ruang Pilar works with both businesses (B2B) and individual homeowners (B2C). Right now, Ruang Pilar is focused on expanding their business in East Java, Indonesia, but they're also open to taking on projects outside of that area.

The Objective 🎯

Create fully edited 30-60s high-quality Instagram Reels/TikTok videos with content pillar:
Project portfolio
Audience common pain points, common fear
User generated content

The Process 🧠

Review briefs and topics
Menyusun content plan
Reach client to upload a content resource
Stitch clips together with Cap Cut
Record voiceover (if needed) and overlap clips for retention
Add hooking text and b-roll over edited video
Browse trending or copyright-free music to add at low-volume
Turn in video using Google Drive for easy sharing
Crafting caption and hashtags

The Tools ⚒️

iPhone 13 Pro Max — Filming
Cap Cut — Raw Clip Editing + B-Roll Overlays
TikTok — Titles + B-Roll Overlays
Google Drive — Video Storage
Instagram/TikTok — Posting

The Work 🖌️

Tips and Tricks

In this type of video, we create short videos to give value to the audience or customer. So, the audience has reason to follow us because they want to know valuable information, maybe something they didn't know before. For this project, we are making related videos about construction or design. Our research process is very deep, and we are validating every piece of information on each of the videos for the client.

Project Portfolios

Project Portfolios Short Video Type
In addition, we also need to showcase the results of the work that the client has done. We want the audience to be aware of the quality of the client's work, so that customers or the audience have an idea of the project or design they wish to realize if it is brought to life by the client.
The marketing stage we designed is when a cold audience arrives at the client's account through ads or reels; they can immediately see the portfolio of projects the client has completed.

Audience Pain Points

To engage the client’s customer segment, we need to create relevant content that aligns with their situation. Before we can do that, we need to classify and formulate the customer segment and potential audience for the client’s business. From there, we can determine better so that the content created can adapt to their conditions. In addition, by creating relevant content, it can invite engagement, whether it's likes, shares, or comments.

Curious with the result?

Feeling overwhelmed by your online presence? We've got a secret sauce that'll make your socials sizzle! Hand over those accounts to us, and watch the magic happen. We're talking engagement through the roof, metrics that'll make your head spin, and a community-focused strategy that's as unique as your brand's fingerprint. 🚀
Our design wizards are ready to whip up eye-catching content that'll stop scrollers in their tracks. And don't worry, we're all about collaboration - you call the shots, we bring the pizzazz!
Why stress when you can impress? Let us handle the social media hustle while you focus on what you do best. After all, your time and sanity are precious!
Ready to give your brand the spotlight it deserves? Slide into our social media or hit up our Services page. Let's make some social media waves together! 🏄‍♂️💻
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