The design utilizes a dark background to emphasize the bright, icy textures of hailstones, creating a high-contrast and visually striking composition. The color gradient scale, transitioning from yellow to deep orange, represents the severity of hail impact, providing a clear, at-a-glance understanding of the comparison between quarter-sized (moderate), golf ball-sized, and billiard ball-sized hail (severe). The choice of bold typography with selective orange highlighting in "50mm" draws attention to the product’s key durability feature, reinforcing its strength and reliability.