Cash Freely is a financial rewards platform that helps users maximize cashback and credit card benefits. The project focused on designing a user-friendly website and mobile interface that simplifies financial decision-making. The goal was to create an intuitive experience that allows users to navigate cashback opportunities effortlessly. I started by analyzing user behavior, refining the site’s architecture, and mapping out an optimized customer journey.

The design process involved wireframing both low and high-fidelity prototypes to test various layouts. The user interface features a deep navy blue background, conveying trust and stability, contrasted by a vibrant orange for key elements, representing energy and financial empowerment. Teal and light blue accents add a sense of clarity and accessibility, ensuring the visual hierarchy remains engaging without being overwhelming.

In the final UI, elements such as card selection, spending multipliers, and cashback tracking are seamlessly integrated into a visually appealing yet functional interface. The structured typography (using Telegraph and Roboto) ensures easy readability, while interactive elements enhance the overall user experience. The result is a streamlined, intuitive platform that helps users make informed financial decisions with ease.