Codiac.io - Comprehensive Branding and Digital Transformation

Dominik Strykowski

0

Product Designer

Design Systems Specialist

UI Designer

ClickUp

Figma

Slack

Codiac.io is a cutting-edge cloud operations and software delivery platform designed to empower engineering and management teams. The company specializes in providing a unified solution for software development, platform management, and DevOps, enabling organizations to streamline their cloud operations and scale their software delivery processes efficiently.
Timeline: 4 weeks (executed at Outliant)
Updated Codiac Logo
Updated Codiac Logo

Challenges

The project addressed critical challenges faced by Codiac:

⚠️ Product Migration

Communicating a complex technical value proposition clearly and compellingly

⚠️ Modernizing the Brand

Modernizing the brand to reflect the platform's innovative approach to cloud operations

⚠️ Speaking to Technical Teams and Business Managers

Creating a digital presence that speaks to both technical teams and business managers

⚠️ Showcasing Key Differentiators

Designing a website that showcases the platform's key differentiators: scalability, security, and operational simplicity
Codiac Homepage
Codiac Homepage

Approach

The strategic approach focused on:
✅ Comprehensive brand audit to understand Codiac.io's core messaging
✅ Deep dive into the platform's technical capabilities and market positioning
✅ Design strategy that balances technical sophistication with user-friendly communication
✅ Development of a cohesive visual and verbal brand identity
Pricing Page
Pricing Page

Key Outcomes

🎯 Transformed web presence from 2 low-engaging pages to 10 high-quality, unique pages
🎯 Created a complete brand guideline document that captures the brand's technical and innovative spirit
🎯 Developed a web design style guide that communicates complexity with clarity
🎯 Aligned digital presence with the platform's core promise of scalability and ease of use
Visual assets using Codiac's webapp components
Visual assets using Codiac's webapp components
Bento grid used to visualize key benefits
Bento grid used to visualize key benefits
Case Studies page template
Case Studies page template

Unified Branding Across Platforms

The new branding was seamlessly integrated into Codiac’s core product — the web application.
✅ As part of the website redesign project, a set of concept screens was created to inspire future development.
✅ Components and UI elements were refined to establish a cohesive and modern user experience throughout the system.
Codiac Web Application Redesign Concept
Codiac Web Application Redesign Concept
Codiac Mobile App Splash Screen
Codiac Mobile App Splash Screen
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Posted Dec 17, 2024

Redesigned the company website to enhance usability, increase conversions, and enhanced overall user experience.

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Product Designer

Design Systems Specialist

UI Designer

ClickUp

Figma

Slack

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