Making Cyklop modern, functional, and user-friendly | E-Commerce

Cyklop.com, a global leader in packaging solutions, required a comprehensive website redesign to align with their new branding, elevate user experience, and establish a strong digital presence across 19 localized websites. Each localized version featured unique content, tailored to regional markets.

The redesigned website needed to modernize Cyklop’s online presence while maintaining adaptability to industry standards and positioning the company as a professional, innovative leader in its market. This project was executed as part of my role at Outliant, where I contributed to web and UX design efforts

Timeline: 2 months

Role: Web Design, UX Design

Live Link: https://www.cyklop.com/

The Cyklop website redesign project presented several key challenges:

⚠️ Localized Variations Across 19 Countries Creating a cohesive, modern design that adapted seamlessly to 19 localized versions, each with varying content and user requirements.

⚠️ Balancing E-commerce and Product Catalog Needs Developing a dual-purpose website to support both e-commerce functionality and product catalog browsing, tailored to the needs of different regions.

⚠️ Modernizing Digital Presence Elevating Cyklop’s online presence to meet industry standards and stand out in a competitive global market.

⚠️ Optimizing UX and SEO Ensuring the site was user-friendly, intuitive, and fully optimized for search engines, enhancing discoverability and engagement across regions.

The project was executed with a strategic approach:

✅ Comprehensive Brand Integration Applied Cyklop’s new branding consistently across all pages, creating a modern, professional aesthetic that reflects the company’s leadership in the industry.

✅ User-Centered Design Conducted in-depth UX research to understand the unique requirements of Cyklop’s diverse global audience and deliver an intuitive, user-friendly experience.

✅ Localized Content Framework Developed a flexible content framework that allowed for easy customization of pages across 19 localized websites while maintaining brand consistency.

✅ SEO and Performance Optimization Implemented advanced SEO strategies and performance enhancements, ensuring the website ranks well and loads quickly across all markets.

🎯 Cohesive, Modern Design Across 19 Localized Websites Successfully redesigned and launched a website tailored to the unique needs of 19 regions, balancing localization with global brand consistency.

🎯 Seamless Dual-Purpose Functionality Integrated an e-commerce platform and product catalog functionality, offering a tailored user experience based on regional requirements.

🎯 Enhanced UX and SEO Optimization Improved navigation, site speed, and accessibility while incorporating industry-leading SEO practices, resulting in a highly discoverable and user-friendly website.

🎯 Elevated Market Position Positioned Cyklop as a professional, innovative leader within its industry, with a digital presence that stands out among competitors.

The redesigned website effectively encapsulated Cyklop’s new branding, extending its modern and professional look across all regions.

✅ Localized Flexibility: Pages were designed to adapt to unique regional content without compromising the overall brand identity.

✅ Future-Proof Design: The flexible framework and design system ensure the site remains adaptable to evolving business needs and technological advancements.

With this redesign, Cyklop has set a new standard for online presence in the packaging solutions industry.

It combines modern design, seamless functionality, and optimized user experience to drive global growth.

Thorough Research Was Essential: Designing a localized website for 19 countries required detailed research to understand regional needs and ensure the design could adapt to varying content.

Flexible Design Was Crucial: The design system had to be highly flexible to accommodate content provided by teams from each country while maintaining a consistent look and feel.

Close Collaboration Ensured Accuracy: Working closely with the Webflow development team was critical to ensure the design was implemented correctly, including all animations and interactive elements.