A packaging-first identity for a
Victor Abayomi
A packaging-first identity for a SKU personal care line, designed to read as one brand across a cleansing gel, shampoo, body cream, lotion pump, mini jar, and stick.
Challenge: Personal care ranges usually fracture into a different look per format — a bottle brand, a jar brand, a tube brand. Solene needed one visual system flexible enough to hold all six together as a single, recognizable range.
Approach: A single warm terracotta gradient scales across every format and size, anchored by a clean serif/sans wordmark and a small diamond mark. "A secret to glowing skin" carries the emotional promise; "gentle and unique" does the functional positioning work directly on-pack.
Deliverables: Logo & wordmark · Packaging system · OOH ad concept · Lifestyle & shelf mockups
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Posted Jul 22, 2026
A packaging-first identity for a SKU personal care line, designed to read as one brand across a cleansing gel, shampoo, body cream, lotion pump, mini jar, an...
