I began with user research to understand what investors truly needed. What information were they seeking? What were their biggest frustrations with existing platforms? From there, I mapped out the user journey, creating wireframes and prototypes that prioritized a seamless, intuitive flow. The focus was on making key data—like return on investment, market trends, and property details—immediately accessible and easy to compare. I used this phase to test my assumptions and iterate, ensuring every click and scroll was intentional.