USuite Branding Strategy

This project was a collaboration with an agency in Ireland as well. We were hired to help a small company that develops tech solutions for small companies, making it easy for them to revolutionize their sales and marketing processes.

BRAND DNA

Brand Purpose

We support business owners to regain their precious time back. We facilitate tools that will take care of the time-consuming operational day-to-day tasks, without sacrificing the most important business goals and achievements they have, allowing them to recover their time and helping them to enjoy a much better work-life balance.

Brand Vision

We aim to bring a balance to the world, one business owner at a time, by ensuring clarity and solutions right into their future. We aspire to be the counterweight of an imbalanced world.

Brand Mission

We are committed to providing life-changing and result-oriented smart technologies that’ll ensure a unique experience aimed to help our customers’ businesses grow without sacrificing their well-being and goals, but mostly, their time.

Brand Values

Freedom, Trust, Knowledge, Balance

Audience

The persona is a young man named Damien, who’s 38 years old living in Castlebar, Ireland, with his wife and children. He’s a business owner, and he sells construction and landscaping products. He loves spending time with his loved ones, but he has found out that being an entrepreneur can be tricky. He finds himself coming home very late and bringing work with him, so he barely spends time with his family. He has become uneasy, as he feels that there aren’t enough hours in the day, and he feels overwhelmed with the workload he has to manage every single day. That’s where USuite comes in…

Difference

We help business owners who struggle with the overload of work on a day-to-day basis. We provide a unique approach, unlike those of our competitors, who focus only on a technical and operational set of skills built inside their industries. We aim to help our customers achieve their work-life balance, without sacrificing their goals, by bringing stability and equity to the world. Our solution fits our customers’ specific needs by creating a system that eradicates the need for them to be everywhere while giving their teams the confidence and the know-how to achieve their goals.

Brand Personality

Archetype

• 70% of the caregiver: USuite cares and nourishes its clients.
• 30% the magician: USuite is visionary and transforms burden into relaxation and flexibility.

Tone of voice

Friendly, motivational, encouraging, transformative

Core Messaging

• We are USuite, and we help business owners that are trapped inside a vicious circle; working long hours and bringing work back home with them. As they’re sometimes unaware of this situation, we are here to remind them of what’s important, so we help them grow their businesses with confidence without sacrificing the time they could be spending doing the things they love most.
• Our customers feel like there aren’t enough hours in one day, and they start to lose track of what’s important. As they grow, they gain more responsibilities, but they seem like they’re not getting on top of things, they’re always late home and they bring work with them, they don’t have time for anything else, and suddenly, they feel overwhelmed: work has taken over.
• With USuite, we help our customers regain their precious time back, as we have an important mission: liberate time. We exist in order to provide solutions for the time-consuming operational day-to-day tasks of their businesses.
• Although there are other alternatives out in the market, they focus mainly on a technical and operational set of skills built inside their industries. Unlike them, we provide a unique approach, in which we aim to help our customers achieve their work-life balance, without sacrificing their goals, by bringing stability and equity to the world. Our solution fits our customers’ specific needs by creating a system that eradicates the need for them to be everywhere while giving their teams the confidence and the know-how to achieve their goals.
• Our core values are

1. Freedom: We provide a synergy between a balanced work-life by using smart technologies.
2. Trust:We provide a coaching experience, where our customer gains clarity of their business from day one, all the way into the future. We are reliable, collaborative, and solution-focused.
3. Knowledge: We are 100% committed to providing the best education with extreme attention to detail.
4. Balance: We provide as much balance as possible between work and life and lead by example, becoming the counterweight of the world by fighting poverty, lack of freedom and liberty, and safety within our society.

Tagline

• We clone you.