Rotomayab Branding Strategy

A Mexican company that was founded back in 2009. They sell high-quality and well-functioning plastic products to several companies and construction enterprises.

Rotomayab's biodigestor for domestic residual water treatment

BRAND DNA

Brand Purpose

We seek to enhance the quality of life of people by promoting high-quality services and products that improve residual water treatment in order to reduce water pollution and its consequences, such as bad odors, lack of hygiene, and diseases.

Brand Vision

We aspire to be the leading company in the development of high-quality products for the treatment of domestic residual water. We seek to expand at a national and international level so we can help more people get rid of their disposals in a more effective way, helping them prevent sicknesses and avoiding water pollution.

Brand Mission

We strive to develop a sustainable and efficient business model that will allow us to solve the domestic residual water issue, thus securing the well-being of present and future generations. We are committed to being at the forefront of the technological advances that are relevant to our industry, and with that, promoting consistent improvements in the quality of our products and services.

Brand Values

Sustainability, Authenticity, Warmth and Attention, Transparency and Honesty, Education.

Audience

Our persona is a 40-year-old man named Manuel, who lives in Mérida, Yucatán, with his wife and his two children. He’s an engineer who works in construction, and he’s also very ecological. He loves sports, watching movies, and playing soccer with his children. He just recently purchased a house in Mérida, but he’s having some issues with the domestic residual waters. As Yucatan’s soil is karstic, the water is not filtrated correctly.

Difference

We help the heads of families, who are concerned about our environment and hygiene, to ease the process of filtering their domestic residual water in an economic and effective way. Through an educational approach, these people will understand the consequences of bad residual water treatment, thus allowing them to make better choices in purchasing the products that will improve the quality of their lives and their families.

Brand Personality

Archetype: The hero and the sage

The tone of voice: Honest, guiding, influent

Core Messaging

• At Rotomayab we are concerned about the poor use of the techniques designed to treat domestic residual waters, especially in Yucatán.
• Our clients get anxious due to lack of information in regards to this problem, and the consequences reside in lack of hygiene, diseases, but mostly, water pollution.
• We seek to guide and educate our customers to help them make a better decision about the best alternative that will solve this problem in their homes or businesses.
• Our values are sustainability, authenticity, warmth and attention, transparency and honesty, and most importantly, our approach to education.

Tagline

Ensuring your well-being and our environment’s