Lightforth is an AI-powered job-seeking platform designed to help job seekers land their dream roles faster. The platform leverages automation, smart applications, and personalized career support to simplify the hiring process and increase success rates. My role was to redesign the landing page to clearly communicate Lightforth’s value, build trust, and drive conversions.

The goal was to design a funnel landing page that:

Educates job seekers on Lightforth’s AI-powered tools

Builds credibility through testimonials and user-generated content

Showcases benefits and differentiators versus traditional job search methods

Drives signups and trial usage with strategic CTAs

Research & Understanding: Analyzed Lightforth’s brand, target users, and competitors to identify pain points in the job-hunting journey.

Wireframing & Flow: Structured the page into key sections (hero, features, UGC, benefits, demo, testimonials, pricing, FAQ, CTA) for clarity and conversion.

Visual Design: Created a bold, light-inspired visual language to reinforce the brand name “Lightforth” and convey clarity, guidance, and empowerment.

Responsive Design: Ensured the landing page worked seamlessly across devices, from desktop to mobile, to provide a consistent user experience.

Copy Creation: Crafted compelling headlines, subheadings, button copy, and supporting text to highlight Lightforth’s benefits and drive action.

The final landing page delivers a smooth and persuasive journey for job seekers—balancing education, trust, and action. It establishes Lightforth as a credible, empowering platform while showcasing AI as a practical partner in the hiring journey. The design is conversion-driven, ensuring more users are convinced to sign up and take their next career step.