Yumi is a Web3-powered Buy Now, Pay Later (BNPL) platform that lets users split payments and pay back in crypto. Unlike traditional BNPL services, Yumi focuses on speed, transparency, and rewards, making it more accessible to users across Africa.

The brand needed a landing page that could clearly communicate its unique benefits, build trust, and convert curious visitors into active users.

My role was to design the full landing page — from structure to interface.

The goals were:

Present Yumi as a bold, trustworthy brand

Showcase its distinct benefits (crypto installments, instant approval, rewards)

Guide users smoothly through the page with a story-like flow

Build a layout that balances education and conversion

I broke the design down into strategic sections:

Hero Section — Showcased the dashboard immediately to establish credibility and let users visualize the product.

About Section — Highlighted Yumi’s advantages in clear, easy-to-skim bullet points.

How it Works — Simplified into a 3-step flow, making the process effortless to understand.

Use Cases — Showed relatable scenarios like paying for gadgets, travel, and bills to connect with real needs.

Conversion Elements — Every section led naturally into the next, ending with a strong call-to-action.

The design approach was modular, bold, and benefit-driven — with a balance of clarity, trust, and energy.

The final landing page communicates Yumi’s story in a way that is both compelling and user-focused.

Clear storytelling across sections

Benefits made instantly visible

Flow designed for trust and conversion

Ultimately, the page positions Yumi as more than a BNPL platform — it presents it as a Web3 financial solution built for real people.