That familiar anxiety was the inspiration behind Moments Hub.

Moments Hub is a social wishlist and gifting platform designed to remove the guesswork from gift-giving. It helps people express what they want clearly while allowing friends and loved ones to gift confidently.

The project focused on designing a product that feels personal, expressive, and secure, while keeping the experience simple and enjoyable.

The aim was to rethink how people communicate gift preferences. Rather than creating another wishlist app, Moments Hub needed to:

Help users share preferences comfortably, without feeling awkward or demanding

Give gift-givers enough context to choose confidently

Respect personal boundaries through flexible privacy controls

Feel warm and social

At the heart of Moments Hub is the idea that gift-giving should feel like a conversation, not a guessing game.

Users can create visual wishlists that include photos, personal notes, and direct links, allowing them to express what they want.

To support coordination, friends can reserve items on a wishlist. Reservations prevent duplicate purchases. Once a gift is fulfilled, the wishlist updates automatically, keeping everything accurate and stress-free for everyone involved. Throughout the experience, privacy controls ensure users feel safe sharing personal preferences and information.

Together, these interactions create a gifting flow that feels less like a transaction and more like an ongoing conversation, where both sides feel understood and confident.

The visual language was designed to feel warm and approachable. Soft gradients, friendly iconography, and clean typography helped create an atmosphere that feels personal. Layouts were intentionally simple, giving space for content and expression to lead.

Designing Moments Hub taught me invaluable lessons:

Empathy Drives Design: Understanding user emotions elevated the design from functional to meaningful.

Design for Conversations: Making the wishlist a conversation between people transformed how users engaged with the product.