SSAF Logistics - Web App and Website Design

SSAF Logistics is a freight forwarding company operating across Europe and West Africa. Their existing website and internal tools were slow, manual, and difficult to manage, relying heavily on spreadsheets and fragmented workflows. The goal was to modernize their digital presence and simplify cargo operations without disrupting existing processes.

The goal was not just to redesign screens, but to streamline how shipments were created, tracked, and managed, while improving performance across devices.

Simplify the user experience by creating intuitive flows that reduce friction for both internal teams and customers

Improve operational clarity with clear hierarchy and visible shipment status within the web app

Increase conversions through focused layouts and concise, well-structured content

Ensure mobile responsiveness and performance, optimizing both the web app and website for speed and usability across devices

Support complex logistics workflows with clean, structured layouts that feel manageable and predictable

This approach ensured that both the internal tools and the website supported efficiency, clarity, and growth.

I led the product and experience design across both the web app and website.

Designed a responsive web app for managing shipments and operations

Redesigned the website with a focus on clarity and speed

Structured and refined content to communicate value without overload

Defined user flows, layouts, and hierarchy across both experiences

Collaborated closely with stakeholders to align business and user needs

The design strategy focused on creating a clean, product-centric aesthetic that exudes professionalism

Clear role-based access to reduce errors and confusion

Simplified shipment flows to replace spreadsheet-heavy processes

Responsive layouts that worked seamlessly across desktop and mobile

A faster, lighter website experience to fix long load times

The work followed a focused and collaborative process. Before designing solutions, I worked closely with the team to understand how shipments moved through the business.

Worked with stakeholders to understand existing workflows and pain points

Identified key user roles and operational needs within the web app

Designed and iterated solutions with continuous feedback

Refined content and structure to support faster understanding

Delivered responsive, performance-optimized final experiences

The redesigned web app and website delivered meaningful improvements.

Clearer shipment management workflows with less manual effort

Improved visibility and control for internal teams

Faster load times and improved responsiveness across devices

A more confident, conversion-focused website

Together, both products now support smoother operations and clearer communication.

This project highlighted how clarity can transform complex systems.

By simplifying workflows, refining content, and improving performance, the redesign created a more effective experience for both internal teams and customers. The result is a unified, scalable digital system that supports SSAF’s operations and growth.