Propoze — From Zero to Hero
Andrej Mlinarevic
🌶️ The challenge: Design a SaaS Product that Helps Founders Close 3X More Deals
Meet Propoze, an effortless proposal creation for freelancers and small businesses. Build proposals in minutes, track performance, and secure clients more quickly.
Meet Propoze
ℹ️ Proposals Simplified, Deals Amplified: How Propoze changed the game
Propoze: Proposal Overview
The vision behind Propoze was to build a simple proposal tool into a powerful sales tool for micro & small businesses landing their next big client.
Key features
Build simple, readable and beautiful proposals
Easy to use and replicate user templates
Effective brand customisation
Intuitive client approval process
A truly mobile-first experience
Blazing fast UI with keyboard shortcuts and great performance
📱 Enterpreneur-first User Experience
The key challenge was to design a UI that is super powerful yet visually slick, fast and usable. We started with mobile as a basis for business people always on the move.
Propoze: Mobile Overview, Settings & Builder
Propoze: Table of Contents
Propoze: Public Proposal
💼 My Responsibilities
Strategy
Branding + Naming
Product Strategy
Growth Strategy
Design Direction
Design System Design
Design Team Leadership
🥇 Key achievements & milestones
One of the cleanest apps I've seen. Easy to use, simple to look at, fits into any workflow. — Gabe F.
📊 Success Metrics
+25% win rate
Proposals sent via Propoze
$2+ million
In proposal value in the past year
12,000+ proposals
Created using Propoze
30% increase
In yearly user adoption rate
98% satisfaction
Based on post-proposal feedback
40% faster
Proposal creation time
🔗 Discover Propoze
A quick look around Propoze
Like this project
Posted Nov 1, 2024
Ideation, strategy, product design and design team management for Propoze, a tool built for small creative & techies to 10x their proposals and win more gigs.
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