Propoze — From Zero to Hero

Andrej Mlinarevic

0

UX Designer

Product Strategist

UI Designer

Figma

Notion

🌶️ The challenge: Design a SaaS Product that Helps Founders Close 3X More Deals

Meet Propoze, an effortless proposal creation for freelancers and small businesses. Build proposals in minutes, track performance, and secure clients more quickly.
Meet Propoze
Meet Propoze

ℹ️ Proposals Simplified, Deals Amplified: How Propoze changed the game

Propoze: Proposal Overview
Propoze: Proposal Overview
The vision behind Propoze was to build a simple proposal tool into a powerful sales tool for micro & small businesses landing their next big client.

Key features

Build simple, readable and beautiful proposals
Easy to use and replicate user templates
Effective brand customisation
Intuitive client approval process
A truly mobile-first experience
Blazing fast UI with keyboard shortcuts and great performance

📱 Enterpreneur-first User Experience

The key challenge was to design a UI that is super powerful yet visually slick, fast and usable. We started with mobile as a basis for business people always on the move.
Propoze: Mobile Overview, Settings & Builder
Propoze: Mobile Overview, Settings & Builder
Propoze: Table of Contents
Propoze: Table of Contents
Propoze: Public Proposal
Propoze: Public Proposal

💼 My Responsibilities

Strategy
Branding + Naming
Product Strategy
Growth Strategy
Design Direction
Design System Design
Design Team Leadership

🥇 Key achievements & milestones

One of the cleanest apps I've seen. Easy to use, simple to look at, fits into any workflow. — Gabe F. 

📊 Success Metrics

+25% win rate

Proposals sent via Propoze

$2+ million

In proposal value in the past year

12,000+ proposals

Created using Propoze

30% increase

In yearly user adoption rate

98% satisfaction

Based on post-proposal feedback

40% faster

Proposal creation time

🔗 Discover Propoze

A quick look around Propoze
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Posted Nov 1, 2024

Ideation, strategy, product design and design team management for Propoze, a tool built for small creative & techies to 10x their proposals and win more gigs.

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UX Designer

Product Strategist

UI Designer

Figma

Notion

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