30 YEARS OF IMMA

This project is about designing a promotional campaign for IMMA’s 30th anniversary. IMMA is known for its exhibits, parties and lovely landscapes. Going to IMMA and wandering around the museum. You can tell IMMA has a contemporary and bright character. This is what I wanted to show in my promotional campaign. First learning about its history showed me that it was possible to merge history/traditionalism and modernism together to create something that shows the passage of time.

Through the first process of learning about the history of Graphic Design and of influential practitioners was interesting and I enjoyed it because it shows me as an artist that everyone can find inspiration from anything and make it their own style. Through this project, I felt that I found my own style of thinking and creating. 

My concept is about bringing awareness of the merge of history and the present contemporary art world together, the same way IMMA does seamlessly. 

That is why the background is of one of the buildings facing the gardens as an image trace that has been colourized with the two colours that will be used as this promotional campaign's visual language; turquoise and yellow.