(For NetBramha Studios, India)

My Role: Product Designer Industry: Defence & Security Region: Sweden (HQ), Norway, USA, and India Timeline: 6 months (2024)

Promoteq approached NetBramha to design a new website that would showcase their expertise in security and defence systems. They are a team of solution developers, integrators, and exclusive partners to militaries & defence organisations around the globe.

The project goal was to:

Strengthen online presence by creating a user-friendly, modern website that showcases Promoteq’s expertise in security and defense solutions.

Showcase full product range, emphasizing Promoteq’s specialized, innovative defence systems for prehospital and combat casualty care.

Build trust by featuring case studies and testimonials, highlighting proven successes with high-profile defence and security clients.

How might we present all of Promoteq's solutions in an interactive and engaging way for both mobile and web, ensuring an intuitive experience across all devices?

How might we establish a fresh online presence that effectively builds trust with existing customers and positions Promoteq as an authoritative leader in the security and defense industry?

We created a responsive design that works seamlessly across devices, featuring an interactive “solutions’” section. A highly detailed, indicative illustration was crafted to showcase all of Promoteq’s services, meeting industry standards.

We developed a minimal, dark-themed design with bold typography and a black-and-white color palette, aligning with the professional & serious tone of Promoteq’s industry.

Creating an interactive solution area without overwhelming users was tricky. We needed to ensure a smooth and engaging experience without adding too much complexity.

We faced difficulty curating images that represented all of Promoteq's solutions, so we had to create highly detailed, custom illustrations to meet the client’s expectations for realism and accuracy.

The initial prototype for the interactive section had to be redesigned due to development constraints, requiring careful balancing of functionality and design to meet project goals.

Met the marketing goal of revamping the visuals & aesthetics of the Promoteq brand.

Met the business goal of having dedicated pages for all aspects of the Promoteq organisation for existing & potential customers.

Huge boost in engagement due to the state-of-the-art interaction design