Numa AI Brand Identity Development

Founded in 2025 in Copenhagen, Numa is an AI workforce platform helping companies deploy, manage, and scale AI agents across every business function.

At its core, Numa is built to unlock speed and intelligence—bringing structure to complexity and orchestration to digital workflows.

Numa needed a brand identity that feels intelligent, efficient, and quietly powerful. After exploring the evolving language of AI tools and enterprise interfaces, I crafted a visual direction that merges functional minimalism with a sense of ambient sophistication.

The colour palette draws from the interplay of light and system logic—deep navy and carbon grey signal depth and trust, while muted orange accents evoke momentum and insight. Typographic choices are precise and confident, balancing technical clarity with a human tone.

Every element—from symbol to spacing—was designed to reflect Numa’s promise: an invisible layer of intelligence that helps businesses think and move faster, with control and clarity.