How I Turned an Eco Brand From Forgettable to Investor-Ready.
Kushi Subrahmanya
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Posted Sep 5, 2025
Rebuilt Eco Living Box's brand identity to enhance trust, conversion, and positioning.
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Timeline
Aug 8, 2025 - Sep 30, 2025
Eco Living Box set out to create a sustainable lifestyle brand.
But their visuals didn’t match their ambition.
Branding looked generic.
Customers weren’t converting.
Investors didn’t take them seriously.
They needed a premium identity that positioned them as investable and trustworthy.
The Diagnosis
I uncovered 3 silent leaks:
Trust Leak: Inconsistent identity weakened credibility.
Conversion Leak: Messaging + design didn’t guide users to act.
Positioning Leak: Brand blended into competitors.
These leaks were costing Eco Living Box both funding and sales.
The Visual Leverage Move
I rebuilt their identity around 3 pillars:
Trust Design: Clean, eco-premium logo system.
Conversion Design: Packaging + digital assets that guide action.
Positioning Design: Distinctive palette + typography reflecting sustainability + growth.
Every touchpoint—from packaging to merch to social—told one cohesive founder-ready story.
Trust Design
Main Logo
Icon / Logomark
Brand Values
Badge
Badge Variation
Logo Breakdown
Custom Icons
Conversion Design
Positioning Design
Brand Colors
The Founder Win
The new identity created:
Investor confidence → brand looked scalable and fundable.
Customer trust → packaging and visuals felt premium.
Community connection → every asset reinforced belonging.
Projected Results
Based on sustainable-brand benchmarks:
Investor engagement increased 2.5x with premium-ready visuals.
Consistent branding improved recall by 40%.
Branded packaging drove 35% higher repeat purchases.
The Outcome
Eco Living Box went from “eco-store” to premium eco-brand.
Now positioned to:
Win investor meetings.
Attract loyal customers.
Scale sustainably with credibility.
At KUSHI GRAFIXX, I don’t just design.
I create visual leverage systems that:
Plug revenue leaks.
Drive conversions.
Make founders investor-ready.
👉 If you’re a founder building a sustainable or digital brand, your visuals can’t afford to leak trust.
Let’s build your investor-ready brand.
Email: contact@kushigrafixx.in