Website brand refresh: 9 pages, 3 collections, before and after by Vincent L. AndersonWebsite brand refresh: 9 pages, 3 collections, before and after by Vincent L. Anderson

Website brand refresh: 9 pages, 3 collections, before and after

Vincent L. Anderson

Vincent L. Anderson

Demo: fictional brand, not client work.
I made a website brand refresh for a fictional field service software brand, Verrowan. The brand got a previous logo and a new logo, both made for the demo, and the same 9-page site with 3 collections (Integrations, Customer stories and Blog, 13 items) was built twice: before, with the old identity, and after, with the new one. The after site updates the color palette (two primaries taken from the mark, with each text color pair on the after pages measured at WCAG AA), the typography (Inter in a six-step scale with mono labels) and the layout (a 12-column grid and an 8-point spacing scale), and applies them through shared components and style variables to every page and every collection item. The page map, the palette, the type, the layout and every page are shown before and after. The demo is structured like a Framer project.
Previous logo and new logo, and the home page before and after
Previous logo and new logo, and the home page before and after
Page map: 9 pages and 3 collections
Page map: 9 pages and 3 collections
Color palette, typography and layout, before and after
Color palette, typography and layout, before and after
The refreshed design across the 3 collections, on a phone
The refreshed design across the 3 collections, on a phone
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Posted Oct 7, 2026

A fictional field service software brand gets a new logo; its 9-page site with 3 collections is refreshed to match: color palette, typography and layout updated and applied to every page and collection item.