A brand identity for a firewood delivery business

The client approached me to design a suitable logo and color palette for their firewood delivery business. The end result is a logo that both hints at the business name and embraces the outdoorsy style and feel that the client desired.

The logo is a combination of the brand's initial (S) and the product (firewood), resulting in a stylized letter "S" with three properly placed logs of wood. This logo embodies the warmth, nature, and outdoor feel that appeals to upper-middle-class families who enjoy the coziness of a warm fire.