Revamped Brand Identity for Ontario Fire Department

Ken Uzoma

Brand Designer
Logo Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop

OFD photo filter apply on the image of a fire fighter.
OFD photo filter apply on the image of a fire fighter.

This project focused on creating a new brand identity for the Ontario Fire Department (OFD) that prioritizes clarity, readability, and versatility. The previous logo faced challenges in legibility and potential for misinterpretation.

This streamlined brand identity provides the Ontario Fire Department with a clear and impactful visual identity that effectively conveys professionalism, efficiency, and trust, resonating with the communities they serve.

OFD brand identity presentation arranged in bento grid.
OFD brand identity presentation arranged in bento grid.
OFD logo - Horizontal Stacked
OFD logo - Horizontal Stacked
Variations of OFD logos and badges on a light background.
Variations of OFD logos and badges on a light background.
Variations of OFD logos and badges on a dark background.
Variations of OFD logos and badges on a dark background.
Tall building mockup of OFD poster
Tall building mockup of OFD poster
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