Brand Identity Refresh - Performance Hacker

Brand Designer

Adobe Illustrator

Adobe Photoshop

Performance hacker - Uses technology, biology, and psychology to help people constantly optimize and achieve new levels of peak performance.

The task:

Create a brand identity that (1) embodies the philosophy and feel of the brand, (2) appeals to the target audience, and (3) maintains a consistent design style across all mediums.

Solution:

Based on prior research, the project brief, and a mood board, I created an iconic logo. The logo is a play on the company's initials (P&H). Not to drift too far from the previous logo, two vertical rectangles were loosely used to represent the letter "H," and were joined at an angle to form the abbreviated letter "P." To convey the sense of activity and energy associated with peak performance, the overall logomark was angled to the left. Then I went on to design other brand components with the iconic mark as a design element, which helped keep the design style consistent across the brand identities.

Deliverables:

Logo, brand guidelines, social media covers, social media templates, stationery, and website design 💪

2022