Balusi Brand Identity

Balusi was born from the deep connection between a woman and the horses that shaped her life. Since childhood, they were more than companions, they were healing, strength, and purpose. That bond became instinct, became choice… and, over time, became a brand.

Created by a veterinarian and passionate breeder of Lusitano horses, Balusi is the union of rustic and refined, the dust of the arena meeting the elegance of thoughtful design. Every visual decision — from the shape of the logo to the choice of colors, carries intention, story, and presence.

The Tiffany blue brings freshness to tradition. The earthy tones reinforce roots and identity. The horse symbol was inspired by a real animal, and the “U” in the logotype subtly echoes a horseshoe, a gesture from someone who knows and honors every detail of the equestrian world.

Balusi speaks to those who truly live the horse. To those who feel the ride in their chest and wear style as part of who they are. It’s not just about product. It’s about wearing what you love.