Visual Identity Design for Ekaleo

Ekaleo is a Christian clothing brand created to inspire people to live their faith with courage, purpose, and truth. The name comes from the Greek ekkaléō, meaning "to call out" — a concept that shapes the entire identity.

The name comes from the Greek ekkaléō, meaning "to call out" — a concept that shapes the entire identity.

The visual system combines expressive typography, a timeless and organic palette, and symbolic elements such as the doorway (a symbol of calling), light, sky, and textures that evoke presence, disruption, and movement.

The brand is designed to feel light, modern, and spiritual, with graphic elements that express faith in action and a manifesto that speaks beyond style — it speaks mission.